Feng Shui is an art of reading portents in form, structure,
shape and colour. Such principles can be applied
to the visual communication of business logos, publications, signage.
Your business image creates a story that customers respond
to. Successful branding creates a connection between you, your business
and your customer. Impact 'notice me' is not as effective as emotional
and energetic contact - 'remember me how and feel like…'.
Design considers marketing, positioning, aesthetics. Possibly
you have something that looks attractive. How is it working for you? What
are the messages?
Feng Shui principles can be applied as an advantage.
These reveal how energy supports you and your business. Classification
into energetic elements defines flow - constructive or destructive.
This can include consideration of:
T y p e o f b u s i n e s s
- Does this support you and your wealth element?
B u s i n e s s n a m e
- Does it reflect business type - relevance?
- Does it support the business 'element'?
- Is it positive - symbolically upright or growing, or
is there an inherent negativity?
- Is it culturally inappropriate?
We have all discovered silly names - and avoided them
if credibility is required. For example: Trojan - yes a successful
warrior, but also deceptive and a hidden disaster.
I m a g e s
- Pertinence - accurately descriptive of function and
aims
- Positive - growth, or negative - fractured, reducing
or obstructive?
- Colour and shape - do these elementally support business
name and type or are they in energetic conflict?
- Cultural relevance
- Is there harmony in your message? This does not mean
that everything must be centred! Dynamism is in balance where an active
image is required, stability in balance when a feeling of credibility
is needed.
A p p l i c a t i o n
- Is effectiveness reduced by energetically cutting down
or cutting off parts of your message? For example signage: half a logo
obstructed by a pillar. Apart from making the sign ineffective this
tells a story of reduction. Not only can't you be found, but customer
perception is discomfort in half a story.
- Is your image in the wrong place or in the wrong media?
- Is your image being symbolically attacked?
Although a customer may not have a doctrine of using design or feng shui,
they still respond to a story. Symbols work by quickly tapping into a
subconscious human lexicon. This includes feel, perception, emotional
appeal, cultural evolution.
An insight from a Feng Shui perspective may be the key
to creating growth. A means to not only reveal messages, but to tailor
them to your individual energetic needs.
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